President Bloomberg Marketing & Co-Founder Diva Foodies
Toby is recognized for her expertise in combining digital media with traditional marketing values (strategy, consumer insights/research, and segmentation) while maintaining conversation authenticity. She believes all marketing tactics should be accountability for achieving business goals.
She is the co-founder of Diva Foodies which serves the food industry including catering companies, chefs, cookbook authors, foodpreneures,, by growing business through digital strategies. Diva Foodies hosts the popular Tweet Chat #FoodTVChat, the only Twitter chat bringing TV Chefs and audience together in digital conversations. divafoodies.com provides insights, interviews, and innovative digital ideas.
Toby’s adventures in social media began in 2004, with the launch of her award winning blog Diva Marketing (divamarketingblog.com). She has provided digital strategy direction/ execution, training and mentoring to thousands of marketers from junior level to senior leadership. Her client roster ranges from Fortune 100 brands, food industry, and small business to nonprofits, finance and government. She is the author of the innovative eBook “Social Media Marketing GPS” — 40 interviews with marketing pros conducted via Twitter. Before her entrepreneurship venture, Toby headed corporate social media for a national media company where she supported a portfolio of over 70 newspaper, TV and radio properties in using social media as a catalyst to build stronger brand-to-audience relationships.
Toby is a Yankee from Boston, living in the South learning to appreciate grits although she still favors lobster and ice cream with jimmies!